UX Operations · Program Architecture · Cross-Functional Alignment
Program Architecture · Vendor & Talent Management · Global Enablement
Experiential & Event Production · Team Enablement & Training
Creative Operations & Content Development
Creative Operations & Content Development
Experiential & Event Production · Vendor & Talent Management
The Motion UX program at Google needed to be built from the ground up — no existing structure, no established cadences, and a complex web of design, engineering, and product teams that needed to be aligned and mobilized around a shared roadmap.
Over six months, the entire operational foundation was established — structural documentation, roadmap architecture, WIP and Launch Review cadences, and a systematic onboarding process that brought engineering teams into the program and assigned ownership across every roadmap item. Design, Engineering, and Product were aligned across the Search Results Page with clear governance and decision-making frameworks in place.
A fully operational Motion UX program — built from zero, currently in active launch experimentation, and structured to scale.
Two separate research vendors. One handling EU5 markets slowly and inconsistently due to a lack of SOPs. One handling the USA at significant cost but producing biased, low-quality user interviews. The research program was fragmented, expensive, and underperforming on both sides.
Market-specific SOPs were built for each country and both vendors were onboarded into Asana to create transparency around timelines, quality standards, and expectations. The diagnosis was clear — the USA vendor wasn't delivering value. A recommendation was made to consolidate all vendor scope into the international team, redirect the $20,000 in savings, and use the funding to expand research operations into Japan. The recommendation was accepted and executed.
One global research vendor. One unified narrative across all markets. Research expanded into Japan. $20,000 redirected from a failing engagement into new market coverage. More coverage, less spend, zero chaos.
The UX team needed a direct line to real Amazon customers — not survey data, not secondhand insights, but live conversations between actual users and the designers and product managers building their experience.
The Research Advisory Panel was conceived and produced from scratch — recruiting 5 to 8 real Amazon customers per session, managing all production logistics, developing internal marketing to drive attendance, and producing custom swag for participants. The event was run quarterly, giving the team a consistent and reliable feedback loop with real users throughout the year.
A recurring quarterly event that put 100+ designers and product managers in direct conversation with real Amazon customers — building empathy, informing product decisions, and creating a culture of user-centered thinking across the org.
Amazon was preparing to launch Rufus — its AI shopping assistant — across 10 international markets simultaneously. Product landing pages, launch videos, and social sizzle reels all needed to be localized accurately, culturally appropriately, and on brand across 10 languages. There was no existing process to make that happen.
A custom tracking system was built to manage the entire localization pipeline — from the original English-language assets produced by the internal creative team, through regional marketing team approvals, to final delivery by a specialized creative agency hired to execute the localization. Each asset — landing pages, product release videos, and regional social sizzle reels — was tracked through every stage of the process across all 10 markets: EU5, the United Kingdom, Japan, Canada, Mexico, and Brazil. Regional marketing teams validated copy per language before the creative agency produced the final localized versions, ensuring every asset was both linguistically accurate and culturally resonant while staying true to the USA brand standards.
Over six months, a full suite of localized GTM assets was delivered across 10 languages and 10 international markets — landing pages live, videos launched, and sizzle reels distributed across Amazon's regional social channels. A scalable localization process that didn't exist before was built, documented, and handed off — ready for future product launches.
Cul-de-Sac 404 is an immersive world-building experience — bespoke narratives that translate from digital art into ticketed physical events. The brand had a compelling vision but needed an operational content engine to bring it to life across social media and build an audience that understood and connected with its world.
The first three months were spent deliberately — building the brand voice, establishing visual identity across platforms, and creating enough content to give potential followers a real sense of the world before asking them to commit. Only once the foundation was solid did growth become the focus. Strategy, production, direction, and distribution were managed end-to-end across Instagram, TikTok, and YouTube — with intentional organic growth as the primary driver and paid spend used surgically rather than as a crutch.
335% follower growth and 3,133% view growth over six months — with only 16% of views attributed to paid spend. The majority of that growth happened in the final three months, after the brand foundation was properly established. A content engine built to last, not just to spike.
Two separate brand activations. One music festival. Three days. OGX Hair Care needed a full immersive salon experience built inside Gov Ball. GoPuff needed a high-energy festival beauty activation running simultaneously. Both needed to deliver seamlessly — independently of each other but managed by the same operator.
For OGX, a custom playhouse was built in the middle of Gov Ball NYC — housing 12 stylists across one main salon and two VIP areas, delivering hair services to festival attendees across all three days. Simultaneously, a GoPuff festival beauty activation was run featuring four makeup artists offering biodegradable glitter looks. Vendor sourcing, talent coordination, logistics, on-site management, and quality control were handled across both activations concurrently.
Two brand activations. Three days. One operator. Both delivered without missing a beat — maximum brand visibility, seamless guest experience, and two clients who got exactly what they came for.
These are highlights — not the full story. Every engagement has more depth than a case study can capture. If something here feels relevant to a challenge you're facing, let's talk about it.
Copyright © 2026 The Digital Octopi - All Rights Reserved.
Powered by Creativity